If we donвЂ™t engage, that puts the companies in the driverвЂ™s seat. TheyвЂ™re molding their imagined future of the internet now. But tech companies and technologists arenвЂ™t waiting.

It might be misguided to establish norms and laws around technologies that might take many years to become big. What do we want from this technology? Can we imagine schools, offices or comedy clubs in virtual reality? What do we want from the next generation of immersive internet for our kids? Do we want to drive while our headgear flings tweets into our fields of vision? Do we even want to erase the gap between digital life and real life? We should think about this stuff now, before we might all be wearing supercomputers on our faces. We have the best aspects of human interactions online, and the worst. We have carmakers that sometimes protect us with clever tech that helps offset human frailties, and other times seem to exacerbate them. Partly through an unwillingness or inability to imagine what could go wrong with technology, we have websites and apps that track us everywhere we go, and that sell the information to the highest bidders. IвЂ™m mindful of what has gone wrong when we allowed technology to wash over us and tried to figure out the details later. What I want all of us to do - whether we donвЂ™t get the fuss over virtual reality or love it - is to begin deliberating over where we want to focus the promise of this technology and limit the risks. (Counterpoint: Some tech experts have predicted the rise of face computers for most of the past decade.) WeвЂ™ll see, but itвЂ™s clear that there will be a lot of activity and attention on face computers and immersive technologies in all forms. IвЂ™m writing this now because Apple reportedly plans to introduce its first computers for the face in the next year or so.ДЄpple appears to imagine that its face computers - similar to MicrosoftвЂ™s HoloLens, SnapвЂ™s experimental Spectacles or the failed Google Glass - will blend virtual images with the world around us, sometimes called вЂњaugmented reality.вЂќ Imagine watching a fix-it video of a car engine while a guide overlays diagrams on the fan belt that youвЂ™re trying to repair.ДЄpple has a reputation for making up-and-coming technology go mass market. That can happen by deliberate thought and careful design, or by the lack of it. It should be up to us, individually and collectively. How we use technology shouldnвЂ™t be left to the companies that dream up electronics and software. (Ugh, that word again.) But I know that instead of letting Mark Zuckerberg or the Apple chief executive Tim Cook decide on the etiquette, ethics, norms, rewards and risks of our potential brave new world of technology, we need to do it. I donвЂ™t have a fleshed out good humansвЂ™ guidebook for the metaverse.

But if computers on our faces and more lifelike digital realities are coming for us, letвЂ™s start thinking through the implications now. No one can predict how long it might take this imagined future of the internet to come true and go mainstream, if it ever does. I can get into the idea of glasses that let me scroll restaurant menu items and feel as if the sizzling burger is in front of me, or into headgear that lets me exercise next to a virtual lake in Patagonia. I am both apprehensive and excited about the potential next generation of technologies that may further blur the lines between computers and us, and between online and real life. But thatвЂ™s partly what IвЂ™m talking about.) This term from science fiction has been applied to anything and everything that we should just call the internet. (I donвЂ™t want to use the buzzword вЂњ metaverseвЂќ here, because ugh. If the tech predictions pan out, weвЂ™ll soon be wearing computers on our faces and plugging into immersive realms of virtual people and places, perhaps blended with the real world around us. This article is part of the On Tech newsletter.

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